Every business is an animal.

The question is: what’s yours?

Some businesses dominate like Lions. Others move like Cheetahs, adapt like Chameleons, generate cash like Cash Cows or survive like Camels.

But your animal isn’t permanent.

Every Business Is An Animal introduces the Business Zoo, a practical strategy framework for understanding what your organisation is today, where it is heading, and what it could become.

Inside, you’ll discover more than 32 Business Animals and complete the Business Zoo Diagnostic, examining your organisation across five critical dimensions: Growth & Ambition, Market Power, Adaptability, Financial Strength and Organisational Health.

You’ll uncover:

• Your Current Animal — what your business is today.

• Your Trajectory Animal — where it is heading.

• Your Aspirational Animal — what you want it to become.

• Your Danger Animal — what it risks becoming.

You’ll then explore the strategies, cultures, strengths, vulnerabilities and growth opportunities associated with each animal, and learn how your business could deliberately evolve/improve.

There is no single formula for building a successful business.

There is only the question of whether your business is becoming the animal it needs to be.

Understand your business, strengthen it, and shape

its future.